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The brand will engage NBA fans through custom content in the multi-year partnership.
October 15, 2025
By: Lianna Albrizio
Associate Editor
The NBA is bouncing their approval for CeraVe as its official skin- and haircare partner. In the multi-year partnership, CeraVe will engage NBA fans through custom content and storytelling. Plus, onsite activations at league events will include product integrations featuring its skincare and haircare lines at retailers nationwide. “At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being,” said Es...
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